A cup of coffee can bridge cultural gaps. At least, that’s what Gizem Salgicil White, founder of Turkayfe.org, believes. Her organization aims to create awareness of Turkish culture, particularly within America.
Gizem is a Turkish native, who has always carried a strong passion for her country and its unique cultural footprint. Through a recent adventure in “nation branding” with a mobile Turkish coffee truck, Gizem and her volunteer team took to the streets of a few major Eastern U.S. cities distributing coffee and connecting with Americans. The food truck not only received attention locally, but Gizem said she received phone calls from all over the world from others interested in starting their own projects.
I talked to Gizem more extensively over the phone about her background and experience with the project. Listen here: Turkayfe Food Truck
Photos included were taken by: Jacquelyn Chi, Erdem Tekinel and Mark Simonson. Turkayfe.org is also active on Twitter.
What do you think of the project?